Joanna Hakimi is bringing coaching resources to the marketplace and marketing resources to the coaches. Learn what inspires her and how she continues to make connections for people.
Joanna Hakimi wants every family to have easy access to a coaching and therapy resource that grows and evolves as the needs of each family member change. That is why she created Lifechangers.info, an online tool that provides one stop shopping for new clients looking for just about any type of coaching imaginable.
Joanna is a licensed marriage and family therapist, and she has always valued her ability to provide connection in the relationships she counsels. Joanna received her undergraduate degree in Speech Communications from the University of Georgia and her Master of Science in Marriage and Family Therapy in 2005 from Northwestern University.
Powering Joanna’s entrepreneurial spirit is the joy of connecting people in different ways and through different mediums. In fact, her entrepreneurship started at age 17 and continued through college. Joanna hand painted and sold tuxedo bowties and cummerbunds. She was president of the Young Entrepreneur’s Society at the University of Georgia. Before starting her therapy practice, she was an accounting and finance recruiter, making connections for people and potential employers. Indeed, as the owner of Indigo, a Deerfield mindfulness gift store, she provided inspiration for customers to connect to their journeys or people in their lives.
The journey of an entrepreneur is not smooth or fast nor is it a straight line. One of the benefits of starting a new venture mid-career, is being able to tap her own knowledge and experience in order to facilitate her plan. Part of the inspiration to start LifeChangers.info came from her successful experience of using an online referral tool exclusively for psychology professionals to help generate referrals. She was able to synthesize this experience to create LifeChangers.info to fill the gap for coaches and other independent professionals who could benefit from their own directory tool. In addition, LifeChangers.info will also provide education tools and marketing support for their audiences.
LifeChangers.info is an online resource and tool for two audiences. For coaches and independent professionals, it is a way to be found. Unlike therapists, coaches are not required to have state certification in order to operate locally. They can easily serve clients in other cities, towns, states and countries. Our rapid adaptability to Zoom and other online video chat providers continues to remove barriers. Furthermore, people are more and more comfortable providing their services through this medium. Likewise, clients are more comfortable receiving digital services.
The other audience is people like you and me. As we mature, start households, raise families or care for our parents we encounter situations that test our experience and knowledge. We need expertise not readily available from the people already in our lives. Whether it is a life coach, executive coach, career coach, tutor, mindfulness coach, almost all of us have benefited from the expertise and inspiration these professionals share with us. It makes sense to have a directory that can be easily accessed, and cross referenced for all sorts of specialties.
LifeChangers.info is an online marketplace, connecting users and providers in a thoughtful and efficient way. For more information, please connect with Joanna at firstname.lastname@example.org.
Jenifer Aronson is the Founder of Mosaic Fi.